Commission And Paid Link Pricing

Throughout the history of the Internet there have been a number of different models of how advertisers would be charged. In the early days websites would supply their traffic figures and irregardless of which traffic counting standard was followed (i.e. unique visitors, page impressions, click, etc) an advertising fee was determined in a manner quite similar to brick and mortar advertising standards. Newspapers and magazines use their circulation numbers to determine their rates for example. Television uses "Nielsen Ratings" and radio uses listener surveys.

But the Internet seems to always have had a problem coming up with a suitable standard by which to measure the advertising value of any particular website. The best system developed, so far, seems to be the Pay Per Click system. One significant benefit of PPC is the fact that the results are easy to track and adjustments can be instantly made to an ad campaign. If a particular keyword does does bring sales it can be dropped in favor of a more successful one. The one serious drawback to PPC however has been its susceptibility to click fraud. Though a conscientious advertiser who tracks his PPC campaigns will be looking at the return on investment of his advertising dollar and won't really be too affected by click fraud it is still a little unnerving to know a percentage of the clicks paid for are not legitimate. A new move is being attempted to move more to a "Pay Per Action" payment system as a result of click fraud.

COMMISSIONS

BungeeBones commissions, which is the basis by which our webmasters get paid, can most closely be categorized as a Pay Per Action system. Webmasters who host one of our directories on their site will be compensated for every "action" taken by a registrant from their website that purchase a paid link.

PRICING

BungeeBones uses an auction system which is a modified Yankee Auction. In a Yankee Auction the highest bidder gets the product, of course, but then the same items are offered to other for the same price. Unsold items are returned to storage. BungeeBones offers the top spot for anyone to purchase and become the top link. When they do, a new purchase option is created enabling someone to bid yet higher. Other bidders can purchase that higher position or they can pay the same amount for any number of positions under the top one.