How Much Is A Category Worth?

Pay Per Click Price Appraisal

We present BungeeBones as a Pay Per Click alternative. In the PPC system a buyer spends their advertising dollar by searching through possible words to advertise their site under and selecting the ones that they believe will deliver the best conversion rates and/or return on investment.

Flat Fee Paid Directories

Yahoo is perhaps the most expensive of the flat fee paid directories at $299 per year but it commands a lot of respect and a lot of traffic. Business.com isn't much cheaper ($199) but is almost on an equal footing. Less expensive directories include Best Of The Web and Uncover The Net.

BUNGEEBONES FLEXIBLE RATE CATEGORIES

Category prices at BungeeBones vary from free to various prices established by the bidding of webmasters themselves. This variable pricing recognizes the obvious market forces that say different categories are worth different amounts.

Web promotion involves using any and every method of website promotion available. Whatever method used (pay per click, flat fee, pay per action, etc) webmasters need to research these various methods and develop an understanding of the value and amount of the traffic each of these methods generate. By enabling webmasters to set the price for their own category they determine their own results.

FLEXIBLE CATEGORY PRICING BY LOCATION

The BungeeBones bidding system can be mastered to where a buyer can pay just the right amount to rank at the top in results for certain categories and filtered to retrieve only links from specific areas. Significant advertising expense can be saved by locally based businesses by purchasing only the web exposure needed.

• Since webmasters receive the bulk of ad fees higher fees draw more traffic

• Webwide competition from pay per click provides an excellent reference for the market value of traffic in various categories

• Pricing ONLY applies to the most popular categories, where webmasters are in competition for prominent placement.

• The decision to compete for a popular category is entirely up to the webmasters and can be avoided by simply choosing a different (and oftentimes more descriptive) category

• Provides strong incentives for proper and prioritized categorizing of websites while also creating more relevant search results