Purpose of this Document
As companies throughout the world examine the business value of their website and web advertising expenses, it is important to understand how BungeeBones can lower your overall advertising expenses. Understanding how long it takes until your business can recoup the investment it made in the BungeeBones system is the “payback” period. In today’s economic environment, this is a critical component of any investment analysis.

When I speak with business owners, regardless of the industry they are in, they want to have important answers to key cost saving questions about advertising. The intent of this document is to inform the reader about the five (5) key
areas of costs savings that are associated with the BungeeBones infrastructure and implementation.
Each of the five areas will be defined in terms of their characteristics, the savings that your company would anticipate achieving based on the size of your environment and the data elements that need to be benchmarked and tracked to project and calculate the savings. The tracking and calculation of savings is a key element of any BungeeBones implementation program. We will also provide the list of underlying projects that comprise each cost saving area. These projects are the “action steps” that can be undertaken to obtain the savings for your organization.

The savings described in this document are based on the implementation of a BungeeBones distributed web directory on your website where you “send” web traffic towards it versus traditional 1)Pay Per Click 2) banner sales 3) private link sales . If the traditional sales systems are not being used, this information can be used to determine which of those discussed (including BungeeBones) best fits your situation.